An agentic commerce platform helping ecommerce retailers optimise product feeds, category structure, and brand content at enterprise scale.

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Product Feed & Product Data Optimisation for Ecommerce Retailers

Source, enrich, and optimise supplier product data at enterprise scale to improve visibility, conversion readiness, and operational efficiency across modern search and AI shopping platforms.

Optidan helps ecommerce teams fix data gaps, reduce duplication, and manage large product catalogs without increasing operational overhead. Our workflows are designed to drive your performance.

Free Content Performance Audit

Your first step toward Agentic Search readiness.







    Trusted by forward-thinking retailers across fashion, FMCG, technology, and complex ecommerce catalogues.

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    Turning Product Data into Retail Performance

    Designed to remove manual bottlenecks and improve product data quality across large ecommerce catalogs, supporting both on-page and off-site discovery.

    Universal Commerce Protocol Readiness

    How retailers become eligible for AI-led selection

    Diagram showing the optimisation decision layer where AI agents evaluate product data, content quality, category structure, availability signals, and site consistency before commerce execution via the Universal Commerce Protocol.

    Core Capabilities

    Optidan delivers always-on optimisation at scale, helping teams maintain consistent, high-quality product data that aligns brand content with real shopper intent across thousands of SKUs, categories, and regions.

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    Product Data Sourcing & Enrichment

    Source and enrich raw supplier feeds into structured, high-quality product data that is ready for optimisation at scale.

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    Retailer-Led Product Optimisation

    Unify product, category, and brand pages with retailer-led product data that reflects one brand voice and how shoppers search, browse, and decide.

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    Image Tagging & Visual Intelligence

    Automatically tag and structure visual product data to improve discovery, filtering, and on-site experience across large product catalogs.

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    End-to-End Workflow Automation

    Maintain consistent, high-performing product data and content as catalogs change, shopper behaviour shifts, and new discovery channels emerge.

    Transformation at Scale

     Real results from automated content performance.

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    SKUs optimised in 72 hours
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    Traffic Increase
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    Operational Efficiency Saving
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    How It Works

    Vector 1

    01

    Transform

    Clean & structure product data

    Vector 2

    02

    Run

    Automate optimisation & enrichment

    Vector 3

    03

    Scale

    Scale continuously for Agentic Search

    Connected Across Your Retail Stack

    From product feeds to live storefronts, Optidan connects every layer of your retail ecosystem for seamless performance &  automation.

    Optidan Core transforming supplier product data into AI search visibility across agentic commerce platforms

    What Powers Optidan

    From Content Chaos to Scalable AI Readiness

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    Performance-Led Structure

    Optidan applies a data-driven performance model built for enterprise retailers, turning optimisation into measurable outcomes that scale.

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    Proprietary Technology

    Our system is trained to recognise intent. It delivers keyword-rich, brand-aligned content across every page, improving visibility whilst matching intent

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    Retail-Focused AI Engine

    Designed for enterprise andmulti-brand websites, Optidan’s engine adapts to retail complexity, automating at speed without losing brand integrity.

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    Scalable Content Execution

    From 1k to 100k+ SKUs, Optidan delivers content at scale, structured, optimised & deployment-ready, without compromise, creativity, or control.

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    Optimised - Day & Night

    Your store never sleeps, and neither do we. Optidan runs 24/7 to ensure your content remains consistent, compliant, and continuously optimised.

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    Platform-Agnostic Delivery

    Built for flexibility, Optidan connects seamlessly with Shopify, WooCommerce, Magento, & more publishing optimised content directly where customers shop.

    What leaders are saying

    Damien Smith Erin Williamson Simon Beard Ecommerce Retail Experts

    Agentic Commerce Optimisation,
    Operational Efficiency,
    Retail Tech

    5.0

    Optidan Core provided a scalable and consistent approach to product content optimisation across our 2 online brands. We were able to move away from supplier provided product descriptions as well as adding bespoke brand pages and meta descriptions which resulted in material uplifts in click performance across our platforms. During our end of year peak trading period we saw increases of up to 69% on one channel and 43% on the other, alongside stronger revenue outcomes.

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    Damien Smith

    CTO, Paramount Retail (Boozebud, Bottle Stop and Barrel & Batch)

    Over the past year, I’ve worked with JP and Optidan to deliver thousands of systemised, brand-consistent product descriptions at scale. The impact on search visibility and overall customer experience has been significant. Optidan Core has proven to be a powerful optimisation platform, and JP’s hands-on approach ensured we stayed ahead of the curve by layering performance with our brand voice.

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    Erin Williamson

    Chief Marketing Officer / Digital Leader

    Operational efficiency should be all about leveraging AI to automate things.
Every day I see more and more opportunities to go faster and faster and get more integrated. The amount of opex operational expenditure that can be cut is pretty phenomenal.

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    Simon Beard

    Founder, Culture Kings, and Board Member

    Optidan AI was born from an internal retail challenge we had, we achieved remarkable results that saved us both time, and funding, so we knew we had to share the secret with fellow online retailers propelling them to page one.

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    JP Tucker

    Co-Founder Optidan AI

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      Powered by Leading AI and Cloud Infrastructure

      Optidan Core is built on enterprise-grade technology from AWS, Google Cloud, OpenAI, and NVIDIA, combining advanced AI frameworks with scalable infrastructure to deliver speed, reliability, & performance for every retail partner.

      Frequently Asked Questions

      Optidan helps enterprise retailers optimise product data and content at scale so it performs across search engines, AI platforms, and agentic shopping experiences.

      Neither. Optidan is a product and workflow platform designed to support ecommerce, SEO, and digital teams by automating content optimisation at enterprise scale.

      Optidan is built for retailers with large or complex product catalogues who need scalable, structured content without adding operational overhead.

      No. Optidan complements existing teams by removing manual bottlenecks and enabling faster, more consistent optimisation across thousands of SKUs

      Optidan structures and enriches product data so it can be discovered and understood by search engines, AI platforms, and emerging agentic shopping tools.